Blog # 6

Look at this beauty of an ad! HA.
After loosely translating the text in the ad, I came to the conclusion that it says something like:

"Magazines are full of funny images, one should not be afraid to play with fashion especially if it is with Marc and Jeurgen. It is necessary to leave its shell and to assemble the other facets of oneself."
- Victoria Beckham

That quotation along with the image of the advertisement are hilarious and shocking. I love how Victoria Beckham is posed like an article of clothing or an object that would simply fall out of a shopping bag once tipped over. Thankfully she put her hands out first so she didn't fall flat on her face! Oops, that wouldn't be aesthetically pleasing. The significance of the words combined with the imagery in this ad are astounding. This high fashion ad still upholds those patriarchical, oppressive elements of most common advertising. This ad, once again, shows women as an object or just like an article of clothing that you can purchase at an expensive store. This ad works to belittle women as objects and is still alive in today's highest status magazines. Also the fact that the quote says to 'assemble the other facets of yourself' is kind of disturbing like the ad is saying we, as women, are simply dolls that can merely be assembled and manufactured. Victoria Beckham is not only a rich and powerful, beautiful woman in today's society, but she is also letting herself be an example to how women are still being oppressed by the modern male-dominated world.